Friction Free Flight Bookings
Campaign details
Category name: Travel & leisureAgency: Else LondonAdvertiser: S7 Airlines
Executive summary
Friction free flight bookings
Achieving a friction-free online travel booking experience is a pursuit for many airlines and rarely something that is achieved. Booking engines are often overly complex when they really don't need to be and quite often the demands of the business overshadow the needs of the customer - simplicity is key, as is context, to ensure we don't bombard people with options and choice.
Our brief was to create the interaction design and visual language for S7's new...