National Bingo Game: The Winning SHOUT!

This case study details the UK's National Bingo Game Association's campaign to protect the bricks and mortar bingo-halls from the broad implications of the financial crash.

National Bingo Game: The Winning SHOUT!

Campaign details

Category name: Travel & leisureAgency: The WorkroomAdvertiser: The National Bingo Game Association

Executive summary

The National Bingo Game Association works with leading industry operators to deliver The National Bingo Game and other products in bricks and mortar bingo clubs.

In 2007, The Workroom undertook a much-needed strategic positioning and brand review of The National Bingo Game. And despite widespread acclaim and adoption of the new brand across the industry, a series of economic bombshells then ensued -smoking ban, taxation, and the financial crash - leaving the industry reeling. In 2014...

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