Crosse and Blackwell: Enjoy the taste of success
Campaign details
Category name: Food producersAgency: TayburnAdvertiser: Princes Food & Drink Group
Executive summary
In the fallow years before its acquisition by Princes Foods in 2011, Crosse & Blackwell had become a tertiary brand, with no investment in its positioning or packaging, and no support above the line to nurture awareness and love.
Tayburn needed to create a design solution that would reposition and revitalise the brand. Not only did we aim to increase Crosse & Blackwell's share of canned soup sales off the shelves; we needed to grow the...