Newby: The Finest Tea Collection packaging designs
Campaign details
Category name: BeveragesAgency: Lewis MoberlyAdvertiser: Newby
Executive summary
Newby - the finest tea collection
The Waitrose tea buyer recommended Lewis Moberly to Newby when they approached her to list their teas. She loved the product but felt the existing packaging was unsuitable for Waitrose customers. Lewis Moberly were appointed to create new designs.
The strategy and creative brief were developed by LM. The Chitra Collection, the world's finest collection of antique, rare teawares owned by Mr Nirmal Sethia, Chairman of Newby, inspired the idea. Each pack now features an...