Josh Wood Guardian of Colour brand creation
Campaign details
Category name: Personal goodsAgency: DewGibbons + PartnersAdvertiser: Marks & Spencer
Executive summary
Marks & Spencer Your Beauty Halls offer carefully curated beauty products, bringing niche and cult brands to customers. The retailer collaborated with acclaimed stylist and colourist Josh Wood to create an exclusive range of haircare products, aimed at women with colour-treated hair.
DewGibbons + Partners devised the 2D packaging design, tagline, and product range naming. With little in the way of additional marketing support, this was vital in helping M&S achieve its year one objectives. And met...