Jump In! The power of play
Campaign details
Category name: MediaAgency: PearlfisherAdvertiser: Pearlfisher
Executive summary
As a leading creative agency, Pearlfisher is renowned for championing creativity in incredibly diverse ways. This past winter, the agency wanted to take its philosophy to new depths. Jump In! was created as an alternative to the traditional creative agency Christmas greeting and as a way to help spread festive cheer using the power of play to inspire clients, reinvigorate staff, drive creativity and to raise awareness of Pearlfisher. Substantial objectives for the initiative were set, but like any good...