Jump In! The power of play

This case study explains how Pearlfisher, a London-based creative design agency, hosted a pop-up ball pit at Christmas as an instigator for creative thinking, a channel for charitable giving, a driver for brand awareness and a case study in the power of play.

Jump In! The power of play

Campaign details

Category name: MediaAgency: PearlfisherAdvertiser: Pearlfisher

Executive summary

As a leading creative agency, Pearlfisher is renowned for championing creativity in incredibly diverse ways. This past winter, the agency wanted to take its philosophy to new depths. Jump In! was created as an alternative to the traditional creative agency Christmas greeting and as a way to help spread festive cheer using the power of play to inspire clients, reinvigorate staff, drive creativity and to raise awareness of Pearlfisher. Substantial objectives for the initiative were set, but like any good...

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