White Logistics: Further and faster than the competition

This case study investigates how a strategic rebrand of the industrial transportation business White Logistics leveraged renewed growth and changed the fortunes of the company.

White Logistics: Further and faster than the competition

Campaign details

Category name:Industrial transportationAgency:The AllotmentAdvertiser:White Logistics

Executive Summary

The Allotment was commissioned by White Logistics and The Design Council to undertake a strategic rebrand to reinvigorate and turnaround the fortunes of the business. This submission depicts the process and results of this transformation.

“Not so long ago I thought design was simply about how something looked, now I see how it can have an effect on every aspect of a business.”

Judith Stracey, Chairman, White Logistics

Profit increase since start of project:403%Based on 2015...

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