Wyevale Garden Centres

This case study explores how Wyevale – the largest garden centre chain in the UK – adopted a three-pronged Food & Beverage development strategy of renovation, innovation and expansion to make the most of its hospitality offerings.

Wyevale Garden Centres

Campaign details

Category name: Travel & leisureAgency: Kiwi & PomAdvertiser: Wyevale Garden Centres

Executive summary

Wyevale Garden Centre hospitality is ripe for investment - with over 40 refurbishments to date, and the same number planned for the end of the year, ‘Garden Kitchen Restaurants', Coffee Ground™ and Botanic Kitchen™ are directly helping Wyevale's profits grow...

Garden Centres are a British institution and, arguably, the final frontier in retail to undergo a mass overhaul. Considering the changing face of the high street, and the increasing popularity of out-of-town retail parks, one would think that the UK's...

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