Lick Frozen Yogurt: Launching the UK's favourite frozen yogurt

This case study describes how Lick Frozen Yogurt focused upon its packaging design to successfully launch the brand into the mainstream retail market in the UK.

Lick Frozen Yogurt: Launching the UK's favourite frozen yogurt

Campaign details

Category name: Food producersAgency: This Way UpAdvertiser: Lick

Executive summary

Lick frozen yogurt was a cool, niche brand with a handful of listings in specialist retail and on-trade outlets such as Cook and Leon as well as their own popular frozen yogurt store in Brighton, but it had more potential…

The founders had always recognized the potential of their product and in 2013 the market for frozen yogurt really started to grow. Value sales are estimated to have grown 117% between 2011 and 2014 to reach £13...

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