How EMEA food brands are identifying new usage occasions

This report describes how EMEA food brands have found success with advertising campaigns which persuade consumers to increase product consumption occasions.

This report describes how EMEA food brands have found success with advertising campaigns which persuade consumers to increase product consumption occasions.

Food brands adopt this communication strategy for a range of reasons, including:

1. A chance to capitalise on healthy eating trends

Food brands are increasingly aware of social and government concerns about obesity levels. Consumers have proved receptive to brands that use advertising to highlight their healthy attributes and recommend alternative eating suggestions.

2. An opportunity to communicate differently

Food brands launching costly new product lines often rely on habitual, trusted advertising methods to raise awareness. However, marketers...

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