Anheuser-Busch InBev tackles soccer sponsorship in the US
Stephen WhitesideWarc
Cracking open a cold beer is a near-mandatory part of the sporting experience wherever US fans are watching a game of baseball, basketball, football or hockey.
But Anheuser-Busch InBev – the owner of brands like Budweiser, Corona and Stella Artois – believes a new marketing frontier is opening up across America, as soccer (or "football", as it is generally known outside North America) joins the NFL, NBA, NHL and MLB in claiming a meaningful place in stadiums, bars and living rooms nationwide.
The evidence supporting this shift includes...