Future 100: Trends and change to watch in 2016

This trend report examines the major trends set to shape the global advertising landscape in 2016, covering technology, brand and marketing, food and drink, culture, travel, beauty, retail, health, lifestyle and luxury.
  • Technology is propelling the rise and rapid upscale of companies that might previously have remained niche for several years, meaning that bigger businesses and brands need to keep on their toes.
  • Food has become a political subject – how can low-income families eat healthily? How can we slow the obesity epidemic? How can we limit the damage that our food chain is doing to the environment?
  • Experiences from travel to theatre remain a key focus for consumers seeking to enrich their lives and brands are now being judged on their value systems, on whether they are innovators, on...

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