The future of marketing: Demanding consumers, telepathic brands and superintelligence

This event report looks at some of the possible futures that marketers may have to address in the next few years.

The future of marketing: Demanding consumers, telepathic brands and superintelligence

Lena RolandWarc

Artificial intelligence (AI), predictive technology and ego-centric consumers were among the themes explored at the Marketing Society's 56th annual conference, held in London in November 2015. The theme of the day was 'Go Beyond' which challenged marketers to get out of their comfort zones and look for parallels in sectors other than their own.

Meabh Quoirin, managing director, The Future Foundation, kicked off proceedings by exploring the future of consumer engagement. In Quoirin's view tomorrow's consumer is one that is in control, autonomous and "owns their...

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