ANA's best digital/social practices for 2016
Geoffrey PrecourtWarc
"Digital and social media do so much to engage our consumers," Bob Liodice, president/CEO of the Association of National Advertisers (ANA), said at the organization's 2015 Digital & Social Media East Conference on Amelia Island, Florida.
"Essentially, they provide the opportunity not only to target our consumers better but to create the two-way dialog that's so important for us.
"But because we have these media vehicles," he continued in remarks that opened the conference, "doesn't necessarily mean that it turns and translates into great marketing. It only increases the potential...