Adapt strategy to adopt technology

This article predicts that in the future communications strategy will play a leading role in designing total consumer experiences - 365-day thinking - and lists four practical steps agencies can adopt to pursue this.

Adapt strategy to adopt technology

Sean HealyZenithOptimedia

The rise of technology is heralding a new era of experience and design where brand communication strategists and technologists will need to work hand in hand to produce frameworks for total consumer experiences, so bringing communications strategy into a leading role.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

Technology is in the process of turning the world upside down. We are being told this time and time again. As neophytes, all of us in marketing and communications...

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