Experience Augmented and Virtual Reality

This article focusses on augmented reality systems (AR) and its sub-category, virtual reality (VR), and the immersive possibilities that they bring to marketers.

Experience Augmented and Virtual Reality

Liz FaberSapientNitro

Facebook's $2bn purchase of Oculus Rift put AR and VR in the spotlight, Minority Report predicted the future of such technology and Samsung and Thomas Cook are two brands that are using it to effect right now.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

Technology continues to create new opportunities for brands to better connect with their consumers. Unfortunately, getting past the hype can be difficult; developing useful commercial applications for new technology takes time...

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