OVO Energy: The Surround Sound Approach

This case study demonstrates how OVO Energy, an energy provider in the UK, used digital advertising to grow awareness and new customers.

OVO Energy: The Surround Sound Approach

Periscopix

Campaign overview

With simple plans, green energy and no-fuss customer service, OVO Energy offered a better energy provision. The provider set out to increase its brand awareness, drive customers to switch from the 'Big Six' energy companies, use attribution to understand the true value of different marketing channels and integrate its strategy across paid media. The campaign was able to dynamically react to changes in the market and feed insights and actionable recommendations back into the business, giving OVO an ongoing campaign that greatly improved impressions, clicks and conversions.

Strategy

Using a programmatic...

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