Samsung: It's S6 and you know it - Samsung hijacks search
Starcom
Campaign overview
Samsung launched its Galaxy S6 with an emphasis on innovation and cutting-edge design and needed a campaign that would convince people that spending more would be worth it. Through a disruptive PPC campaign that interrupted user search journeys with playful messaging, the campaign went viral, generated awareness and buzz for the S6 and positioned Samsung as a strong choice in the premium phone market.
Strategy
Samsung's S6 audience were already bombarded with new products every day and mobile phone launches now struggle to make it onto...