Alzheimer's Society: Walk for Them
LIDA
Campaign overview
Dementia is the largest health problem facing UK society. But it is also a forgotten disease. Alzheimer's Society needed to raise more funds and raise more awareness of its main fundraising event, Memory Walk. Dementia is a disease that disconnects people from their lives, loved ones and communities. This campaign managed to break through by moving people and making it okay to talk about dementia, leading to a record-breaking year for Memory Walk and a rise of more than £1 million extra income to help fight the disease.
Strategy
With the insight...