Karma Nirvana: Day of Memory, Part 1 Suffocation

This case study demonstrates how Karma Nirvana raised awareness of honour-based violence in the UK public and political sphere with a packaged magazine campaign.

Karma Nirvana: Day of Memory, Part 1 Suffocation

Leo Burnett London

Campaign overview

'Honour'-based violence (HBV) is sadly wide-spread in Britain, but woefully under-represented in both public discourse and policy. More than 2,800 cases were logged in 2010, but many thousands more are never reported. Despite the Forced Marriage Act 2012, the authorities were just not doing enough to acknowledge and tackle this abuse.

Karma Nirvana's task was to raise awareness of HBV among key government influencers, asking them to take responsibility and state their commitment to helping prevent abuse.

Strategy

Even if they are aware of HBV, the authorities...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands