The Royal British Legion: Every man remembered

This case study describes how the Royal British Legion used a door drop campaign, marking the centenary of WWI, which invited people to honour one of the fallen, making sure that every one would be remembered.

The Royal British Legion: Every man remembered

Tanglible

Campaign overview

During the Great War of 1914-18, 1,117,077 Commonwealth servicemen were killed. As Custodian of Remembrance, The Royal British Legion is in the privileged and responsible position of ensuring these servicemen are remembered.

To launch the Legion's World War 1 centenary anniversary, a door drop campaign invited people to honour one of the fallen, with the aim of making sure that every one would be remembered.

Strategy

Many of us are able to trace family connections back to the Great War and can relate to the losses felt in every city,...

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