Battersea Cats and Dogs Home: Looking for you

This case study shows how Battersea Cats and Dogs Home increased interest in rehoming an animal, through a microchipped leaflet to trigger multiple targeted digital billboard interactions that developed a connection and evoked a reaction.

Battersea Cats and Dogs home: Looking for you

OgilvyOne UK

Campaign overview

This campaign aimed to increase interest in rehoming an animal from Battersea Dogs & Cats Home.

The campaign struck an emotional chord with people, using a microchipped leaflet to trigger multiple targeted digital billboard interactions that developed a connection with Battersea and generated a positive and profound reaction.

Strategy

The strategy was to reward the target audience with the feeling of being 'chosen'. An immersive outdoor digital experience served solely to people who had self-selected as an animal lover by taking a leaflet about rehoming from Battersea volunteers...

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