Battersea Cats and Dogs home: Looking for you
OgilvyOne UK
Campaign overview
This campaign aimed to increase interest in rehoming an animal from Battersea Dogs & Cats Home.
The campaign struck an emotional chord with people, using a microchipped leaflet to trigger multiple targeted digital billboard interactions that developed a connection with Battersea and generated a positive and profound reaction.
Strategy
The strategy was to reward the target audience with the feeling of being 'chosen'. An immersive outdoor digital experience served solely to people who had self-selected as an animal lover by taking a leaflet about rehoming from Battersea volunteers...