Ardbeg single malt whiskey: Ardbeg's gone space aged

This case study describes how Ardbeg Whisky became the first distillery in space, raised brand awareness, and became the fastest growing malt in its sector in the UK.

Ardbeg single malt whiskey: Ardbeg's gone space aged

Story UK

Campaign overview

Ardbeg has always pushed its marketing endeavours to the very limits – so why not push them out of this world by becoming the first distillery in space?

Ardbeg's intergalactic adventure aboard the International Space Station (ISS) set out to raise brand awareness, keep its CRM programme close to its brand, launch limited edition bottles and encourage event attendance.

The campaign spawned global PR, emails won incredible open rates and hundreds attended exclusive worldwide events, with celebratory bottlings sold out in a matter of minutes and hours. Ardbeg...

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