NHS Blood and Transplant: Missing Type

This case study describes a campaign by NHS Blood and Transplant to recruit new donors and increase donations in the UK, by reaching new audiences and sparking conversation and awareness.

NHS Blood and Transplant: Missing Type

Engine

Campaign overview

National Blood Week is a key date in the calendar for NHS Blood and Transplant (England and North Wales), especially as its latest statistics revealed the number of new donors had plummeted by 40% over the previous decade.

This campaign succeeded in putting blood donation back on the agenda, reaching new audiences and sparking conversation and awareness.

Ultimately it achieved exactly what it needed to do: recruit new donors in their droves, increase blood donations and save lives.

Strategy

To bring blood donation back into the public consciousness, NHS Blood and...

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