CHECT: The Next Photo

This case study describes how the Childhood Eye Cancer Trust raised awareness of retinoblastoma and CHECT in the UK, and provided a method of detection that could be performed with any smartphone.

CHECT: The Next Photo

Wunderman

Campaign overview

The Childhood Eye Cancer Trust (CHECT) is a UK charity that provides research, treatment, and support for victims of retinoblastoma – an aggressive and deadly eye cancer that occurs in very young children. Awareness of this cancer was extremely low, even amongst medical professionals, despite it causing the loss of one or both eyes in 90% of cases and can even lead to death if not detected early enough.

This campaign targeted parents, carers, doctors and nurses to raise awareness of retinoblastoma and CHECT. It reached a phenomenal number of people and provided...

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