Land Rover: The showroom without a car

This case study shows how Land Rover, the automotive brand, achieved 143% of UK pre-sale targets on its new model, the New Discovery Sport, over four months before the car was ready.

Land Rover: The showroom without a car.

LIDA

Campaign overview

Land Rover needed thousands of pre-sales for the New Discovery Sport, more than four months before the physical car would be ready.

The team brought creatives, technologists and programmers together to create a compelling virtual experience of the car – and achieved 143% of pre-sales targets, with the successful technology used again to promote the new Jaguar XE.

Strategy

The team chose to move away from the traditional glossy photo approach to pre-selling vehicles and instead opted to excite that same spirit of adventure that made someone a potential Land...

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