KIA After Sales: Winter check-up

This case study demonstrates how KIA Motors, the automotive maker, grew rates for car check-ups in Italy.

KIA After Sales: Winter check-up

Campaign details

Agency: inventa cpm srlClient: KIA MotorsCategory: Dealer/Salesforce/ Internal MotivationCountry: Italy

National context of the campaign

  • Italian Units In Operation were almost constant while KIA Units In Operation was +5,6%
  • Car Age Units In Operation were growing steadily since 2007
  • If the average of Year / Km went down the customers use cars less and fewer parts will wear out, meaning they require repairs and maintenance less often.
  • An increase in people engaging in self repair, meant fewer people visiting workshops and an increase in buying spare...

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