KIA After Sales: Winter check-up
Campaign details
Agency: inventa cpm srlClient: KIA MotorsCategory: Dealer/Salesforce/ Internal MotivationCountry: Italy
National context of the campaign
- Italian Units In Operation were almost constant while KIA Units In Operation was +5,6%
- Car Age Units In Operation were growing steadily since 2007
- If the average of Year / Km went down the customers use cars less and fewer parts will wear out, meaning they require repairs and maintenance less often.
- An increase in people engaging in self repair, meant fewer people visiting workshops and an increase in buying spare...