MarcoPolo (now Unieuro): Time machine
Campaign details
Agency: Roncaglia & WijkanderClient: SGM DistribuzioneCategory: Loyalty MarketingCountry: Italy
Background
In previous years, MarcoPolo Expert, one of the main associates of the electronic chain store Expert Italia with more than 120 retail stores, implemented a loyalty program based on a classical mechanic of collecting points through purchases in stores or online.
The catalogue was split into categories and rewards were mainly physical prizes. The redemption of the prizes and the number of subscriptions were very low. The card wasn't perceived as an added value nor a...