Bit - International Travel Fair: Bit - from b2b to b2p

This case study describes how Fiera Milano, the trade fair organiser, renewed interest in the Borsa Internazionale del Turismo (Bit), an event that brings together tour operators from around the world.

Bit - International Travel Fair: Bit - from b2b to b2p

Campaign details

Agency: inventa cpm srlClient: Fiera MilanoCategory: B2BCountry: Italy

Background

The International Travel Fair, known as Bit (Borsa Internazionale del Turismo) is an event that brings together tour operators from all over the world: a large audience of visitors, travel lovers, television and press.

Sponsored by Fiera Milano, the biggest player in the Exhibition Industry in Italy and one of the biggest in the world, Bit has taken place every year since 1980.

The problem: over the last few years the...

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