Vodafone: Prepaid SIM cards for pupils

This case describes how Vodafone encouraged parents to buy their children a mobile phone in the Czech Republic.

Vodafone: Prepaid SIM cards for pupils

Campaign details

Agency: WELLEN a.s.Client: VodafoneCategory: Product Launch/Relaunch/ Trial campaignsCountry: Czech Republic

Background

Vodafone created a product for first-time mobile phone users - prepaid SIM cards for pupils.

It was a product intended to bridge the barrier between parents and children and allow them to be easily connected. A starter kit was produced that included a prepaid SIM card, free credit as a gift, and free activation of the card.

All people had to do was to insert the SIM card into the device and activate it....

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