Post-it Super Sticky: #4eversticky
Campaign details
Agency: MY PRClient: 3MCategory: Product Launch/Relaunch/ Trial campaignsCountry: Italy
Background
Post-it Super Sticky Notes are the new, repositionable, Super Sticky notes produced by 3M that hold stronger and longer to practically any surface.
To launch and promote the distinctive elements characterizing this new product (super-adhesiveness and super-resistance) 3M developed an integrated online and offline campaign of PR, media relations, powerful social media outreach, digital PR with key influencers, and events.
All these actions aimed to "touch" consumers' feelings, and to create a newsworthy story for the media,...