Post-it Super Sticky: #4eversticky

This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.

Post-it Super Sticky: #4eversticky

Campaign details

Agency: MY PRClient: 3MCategory: Product Launch/Relaunch/ Trial campaignsCountry: Italy

Background

Post-it Super Sticky Notes are the new, repositionable, Super Sticky notes produced by 3M that hold stronger and longer to practically any surface.

To launch and promote the distinctive elements characterizing this new product (super-adhesiveness and super-resistance) 3M developed an integrated online and offline campaign of PR, media relations, powerful social media outreach, digital PR with key influencers, and events.

All these actions aimed to "touch" consumers' feelings, and to create a newsworthy story for the media,...

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