Hailo Ireland: 'We're so local' regional

This case study explains how Hailo, the taxi-booking app, spread out of big cities into less well served parts of Ireland, emphasising the local nature of the app.

Hailo Ireland: 'We're so local' regional

Campaign details

Agency: Guns or KnivesClient: Hailo IrelandCategory: Product Launch/Relaunch/ Trial campaignsCountry: Ireland

Background

Following the great success of the launch of the HAILO the taxi app in Dublin and then in the main cities of Cork, Limerick & Galway Hailo needed to continue to expand their market size with a nationwide roll out.

They also needed to defend their position as market leader against the threat posed by competitors Uber and cement their footing as the number one taxi app for both drivers and passengers across...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands