Coca-Cola share a coke gallery
Campaign details
Agency: Verve, The Live AgencyClient: Coca-ColaCategory: Product Launch/Relaunch/ Trial campaignsCountry: Ireland
Background
In 2013 the brand had launched into the Irish market with the Share a Coke campaign that saw the brand replace its iconic logo with over 250 of the most popular Irish names. Overall the brand had performed very well throughout 2013 -the Share a Coke campaign recognition was above norm and drinking intention had remained high. However while the campaign had been performing well maintaining this into 2014 was the immediate challenge.
The...