WWF: Seastars

This case study demonstrates how WWF Netherlands, the wildlife preservation charity, generated greater compassion for and involvement with the subject of ocean preservation through a multi-media campaign.

WWF: Seastars

Campaign details

Agency: Ogilvy & Mather AmsterdamClient: WWF The NetherlandsCategory: Cause, Charity/Non-profit Marketing or SocialCountry: Netherlands

Background

The oceans were in great danger. WWF wanted to combat all that was attacking the sea by rebuilding marine protected reefs. Though people tend to care about land animals in need, fish weren't emotionally engaging at all. Therefore, the client chose to show the war that went on below sea level through an animated film and a pop song.

WWF The Netherlands saw their heroes, the sea stars, battle all evil that was destroying...

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