How IRN-BRU owned Glasgow 2014
Campaign details
Agency: Leith LinksClient: AG BarrCategory: Sponsorship/Joint Effort/Tie-inCountry: UK
Background
The Commonwealth Games in Glasgow represented an opportunity for IRN-BRU to capture the mood of the nation, while engaging with visitors from around the UK. This would consolidate their position in the competitive soft drinks market, and be an effective platform for UK wide comms.
Coke and Pepsi have huge budgets to leverage global properties – this activation would help the client to strengthen their leading market share position in Scotland. Though this wasn't just about them,...