Special Olympics Summer Games: Would you still be a fan if I looked like this?
Campaign details
Agency: LDV UnitedClient: Special Olympics BelgiumCategory: Cause, Charity/Non-profit Marketing or SocialCountry: Belgium
Background
In 2014 the Special Olympics Summer Games took place in Antwerp for the very first time. But in comparison with other global sport events like the Olympics and the FIFA World Cup, the Special Olympics Summer Games gained just a fraction of attention and TV coverage.
Moreover, although one in ten Belgians had someone with an intellectual disability in his or her social...