KBC: 5 euro
Campaign details
Agency: BBDOClient: KBCCategory: Event MarketingCountry: Belgium
Background
KBC was a top 3 bank in Belgium.
One of their key objectives was to recruit new clients amongst youth.
For this purpose, the bank was sponsor for different music summer festivals since years. Each sponsor brand received a lot of tickets from the organisation. In the past, they just gave those tickets through different simple contests.
KBC wanted to be more innovative and to give free tickets for the Pukkelpop Festival in a unique, engaging way. They wanted to create...