The two-headed people challenge: customers and colleagues are all human, so why manage them differently?

This article asks for more effective communication between HR and marketing departments in organisations.

The two-headed people challenge: customers and colleagues are all human, so why manage them differently?

Charlie Dawson The FoundationSimon Caulkin marketing journalist

Richard Eyre from the IAB, Harriet Hounsell, Personnel Director at John Lewis, and Sara Milne Rowe, a leadership adviser, gathered at the Foundation Forum in September to talk about people. In this article, Charlie Dawson and Simon Caulkin explore this conundrum: why do HR and marketing share so much, yet share so little?

Business performance depends on people. Obviously. One group of people buy the products. Another group of people make them in the first...

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