Addressing the crisis in trust: Why PR is not the answer

Following the recent VW emissions scandal, this article describes a growing crisis in trust and why the old model of public relations is no longer fit for purpose.

Addressing the crisis in trust: Why PR is not the answer

Robert PhillipsJericho Chambers

A new crisis hits the news daily and CEOs beg for forgiveness. Reformed PR professional Robert Phillips has become jaundiced at the behaviour of such companies and the traditional PR approach to managing crises. In this article he argues that the old PR model is dead and that leadership – not trust – is the issue.

Martin Winterkorn, former Volkswagen CEO, has joined an ever-expanding Trust Hall of Shame – a global cast from Enron to RBS, BP to Toshiba.

VW thought it could beat...

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