The 'Churchill Index' as a guide to leadership

This article analyses the qualities attributed to past and present political leaders in the UK and asks what qualities the public most admire in their leaders.

The 'Churchill Index' as a guide to leadership

Deborah MattinsonBritain Thinks

Since Jeremy Corbyn became leader of the Labour Party, the British public have been offered a very clear choice – two leadership styles that could not be more different. In some ways, things look good for Corbyn. In focus groups, voters choose vocabulary rarely used to describe politicians: he's 'principled', 'passionate', 'decent', 'down to earth', 'honest' and, most of all, 'authentic'. Given how disillusioned many are about the state of politics and politicians, this potentially bodes well.

But are these the qualities the public most admire in their...

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