Nielsen Music 360 report: 2015 highlights

This survey shows how American music consumption remains high as 91% of the population listens to music; however, the way listeners access music is changing as streaming surges and interest in live music grows.

  • Though the methods of consumption have changed, the appetite for music has remained strong: 75% of Americans listen to music online in a typical week, with 44% listening on a smartphone.
  • Radio leads in exposing listeners to music with 61% of respondents citing this as their main source; word of mouth is also significant, especially for teens: 65% find new music through friends.
  • Over half of music expenditure is on live events; the rest is spent on recorded music.
  • Streaming services, gaining in popularity, are selected for their competitive cost and for the ease of use; however,...

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