- Innovative packaging and organic options in the baby food market have driven sales as pouches replace glasses and tubs.
- Buying habits for baby food follow the recommendations of family, friends, and health professionals; parents also value transparency and simplicity in brand and product.
- Globally, parents follow advice from friends and family in selecting diapers, though there is strong influence from TV advertising, especially in developing markets.
- Global baby care consumers are more likely to purchase physically, though many are changing to online channels and ease of access, innovation, flexibility, and bundles could increase this....
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