Quota Controls in Survey Research: A Test of Accuracy and Intersource Reliability in Online Samples

This article describes the latest findings of the ARF's FoQ2 initiative, which explored the effectiveness of quota controls in improving the quality of online survey data.

Quota Controls in Survey Research: A Test of Accuracy and Intersource Reliability in Online Samples

Steven H. Gittelman

Mktg, Inc.

Randall K. Thomas

GfK Custom Research

Paul J. Lavrakas

Independent Consultant

Victor Lange

Catalina Marketing

Editors' Note

In 2010, the Advertising Research Foundation (ARF) began a ground-breaking study “Foundations of Quality 2 (FoQ 2)” designed around several initiatives that investigated new questions about the quality of online samples. In addition, this research has examined how new sampling methodologies and technologies have evolved.

The latest FoQ 2 initiative in 2013 explored the effectiveness of quota controls in improving the quality of...

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