Global Marketing Index, November 2015: European marketing activity outpaces Asia and Americas with GMI of 58.8

This article summarises the results of the Global Marketing Index (GMI) for November 2015, when European marketing activity was seen to outpace that of Asia-Pacific and the Americas.

European marketing activity outpaces Asia and Americas with GMI of 58.8

World Economics

  • Trading conditions strengthening in all regions
  • Global expenditure on traditional media slowing
  • Staff levels continue to rise in all regions

Overview

The Global Marketing Index (GMI) for November registered a value of 54.9, down by 0.3 on its value in October. Marketers are continuing to experience solid business activity across the world at a steady pace. Buoyant marketing activity was recorded in Europe (58.8) but more muted growth was reported in Asia-Pacific (53.7) and the Americas (51.1) regions. Europe was the only...

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