What apps got to do with it: Mobile behavior across APAC

This report by Think With Google investigates how consumers in countries across Asia are using mobile apps.

What Apps Got To Do With It: Mobile Behavior Across APAC

Masao Kakihara& Soyeon Kim Think with Google

Asia has emerged as the globe's hub for mobile app businesses. Apps for instant messaging, social networking and search are used on a daily basis—and with so much competition, it's difficult for brands to stay ahead of the innovation curve. In partnership with TNS, we conducted the 'APAC Mobile App Usage Study', surveying 1,000 smartphone users each in eight countries about their app behavior, when and why they download apps, and their attitudes to apps and advertising. Here's what we found....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands