The last word from the East: Does consistency matter?
Edward BellFCB Greater China
When I was back in Melbourne a couple of weeks ago, I saw a new Victoria Bitter beer ad on TV. Only that it wasn't. It was the exact same idea, music, storyline and voice-over that ran for decades until the 1990s, when new management thought they could do better and messed with the recipe. Despite 20 years of trying with a dozen different directions, they couldn't improve on the magic of the original blue collar anthem and have literally rerun the idea from 40 years...