Mobile’s role in multi-device campaigns
Rachel RobinsonPHD
Although mobile is the key platform, advertisers need to understand that segregation of channels is out of sync with current user habits and should deliver fluid advertising campaigns across the optimum number of devices to provide a unified experience for consumers.
Have we reached a definitive moment in advertising? Is mobile finally taking the lead? While a proliferation of technology has prompted marketers to make several annual declarations that the year of mobile has arrived, 2016 could at last see it take pole position in the digital advertising race. The latest findings...