Mobile's role in multi-device campaigns

This article reports on research into cross-device advertising effectiveness, concluding that the best campaigns deliver seamless campaigns across devices and provide a unified experience for consumers.

Mobile’s role in multi-device campaigns

Rachel RobinsonPHD

Although mobile is the key platform, advertisers need to understand that segregation of channels is out of sync with current user habits and should deliver fluid advertising campaigns across the optimum number of devices to provide a unified experience for consumers.

Have we reached a definitive moment in advertising? Is mobile finally taking the lead? While a proliferation of technology has prompted marketers to make several annual declarations that the year of mobile has arrived, 2016 could at last see it take pole position in the digital advertising race. The latest findings...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands