Close the purchase gap
Owen McCabeKantar Retail
Brand marketing and sales functions need to merge to close the Anytime Anywhere Purchase Gap. Owen McCabe advises on how to do this with activity in the four key stages of the purchase journey.
The new creativity in shopper marketing
This article is part of a collection of articles on how shopper marketing is evolving. Read more.
In this post-digital age, the expectations of shoppers have fundamentally changed. But many brand owners and manufacturers have been slow to realise the extent to which the ground has shifted beneath their feet...