ANA Analysis: (Double) Check your inbox

This short article offers key statistics and insights on email marketing, a well-established but still-important digital tool for brands.

ANA Analysis: (Double) Check your inbox

Urey Onuoha

With students back at school and Labor Day behind us, marketers have shifted their focus to the next big push — the holiday season. Between Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year's Day, the next few months mark the biggest revenue-generating season of the year, and email marketing will play a significant role. In 2014, the year-over-year volume of emails sent in the third and fourth quarters increased 46 percent, with 83 percent of retailers sending general holiday or winter-themed emails in Q4. The push paid off.

Last year,...

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